The General Store opened in 2018 in New Market's oldest building: Abbie Henkel House of 1802. This limestone and brick building, features a stone foundation and poured glass windows. A later occupant, Miss Abbie Henkel, was a talented pianist and taught music lessons for many years. In addition to being the home of one of the town’s founding families, the building has had several commercial uses, including as a general store operated by Abe Neff and Samuel Funkhouser around 1835. The store again serves as a community general store featuring an array of essential eats, gifts, and unique finds.


Jon Henry & Family

Jon Henry grew up in the mountains of Rappahannock County. His paternal family has lived in the Shenandoah Valley for the past five generations, mainly as farmers. His maternal family is spread throughout Virginia's Piedmont as farmers, truckers, and trades folks. The General Store builds upon his family's past-time of produce peddling along Rt 11. Now, Jon as the proprietor of a 'brick & mortar' location extends beyond seasonal produce.

The family collectively farms under the name Jumpin Run Farm. ​Jon co-manages the family's other farm store in Warrenton, Virginia. That shop carries just seasonal produce and essential dry goods, no silly socks.

Henry has completed master degrees in Art from NYU & JMU; he brings a critical eye to layout, detail, and quality to the store's operations.

Jumpin Run Farm

Jumpin Run FarmJumpin Run Farm is Jon’s family farm in Mount Jackson, Virginia: a few miles north of New Market. It traditionally concentrated on cattle with a minor focus on market crops like sweet corn and tomatoes.

Jon Henry’s paternal family has been in the Shenandoah Valley for the past 5 generations. His maternal family was mainly concentrated in Virginia’s Piedmont region. 

Since Jon left college, its vegetarian product lines (aka produce) have expanded, but still centered on tomatoes.  Along with his father and uncle, Jon runs another farm store in Mt. Jackson & Warrenton, VA. Jumpin Run is the name of a spring that starts in the farm’s back fields & feeds in the Shenandoah River.

They currently focus on raising tomatoes, squash, cucumbers, zucchini, spring onions, sweet corn, beets, broccoli, greens, cauliflower, cabbage, and pumpkins. Pumpkins is their largest crops with upwards of 15 acres into production and over 40 types, depending on the season. The farm focuses on employing local students from JMU, EMU, and Shenandoah Co High Schools.